Follow the rules, don't step out of line, stand up straight and smile to the world.

Doesn't it sound familiar? A cliché so hackneyed it's absurd and yet sarcastic and devastating.


What is of all the innocence and magic of the incredible world's product of the imagination? Where is everyone and why, with the passing of time, we stop flying to only recognize ourselves? Sometimes I miss that creative ease of shaping worlds at will as a child, I realize that day by day I was caged.
I need answers, it's very obvious, and that's what all this is about! Expose a bit of my soul and hope to find them over time, that´s my own judgment not be so harsh... that you manage to connect with this fraction of emission or perhaps nonsense that in the end they are made for you.


My name is Aldo Farfán and I am  known as Sr. Craneo.


I was born in Mexico City and like every child who grew up in the 80's, my imagination and a couple of action figures were my thing. It was warm, sweet and it was totally mine!
As time passed, I joined the glorious ranks of corporate life, with a set schedule and an uncontrollable desire to be consumed by monotony.

This is where the interesting thing begins...


In 2017 I found out that toy photography is a form of expression, the perfect hobby to return to my childhood and thanks to this, I am part of Wonderfactory Art (representatives of the best emerging talents in toy photography around the world)  which has provided an opportunity to participate in many exhibitions and galleries throughout Asia. At the end of 2019, I collaborated with the company Herocross, one of the most beloved companies in Asia, with its line of figures: Toy Story. No less important to appear in Exclucollective magazine, in its Project 100, edition.


It's been a few years since my journey began. Years where I found the obsession with textures and details. Obsessions that pushed me to study and experiment, to become a need, a need for expression and yet  it wasn't enough, there's always a but, an excuse, a: “It could be better”.

It is not easy (or it was not  for me)  to take the final step and say: “Ok, let's do it! Let's make it tangible." It was not easy to admit that those ideas that I always try to ignore and bury because they are "absurd" have everything except that. Sometimes the only way to find yourself is to lose you completely.  Sometimes it is worth risking everything for what once gave us everything it could.

Sometimes I miss that creative ease of shaping worlds at will as a child, I realize that day by day I was caged.
I need answers, it's very obvious, and that's what all this is about! Expose a bit of my soul and hope to find them over time, that´s my own judgment not be so harsh... that you manage to connect with this fraction of emission or perhaps nonsense that in the end they are made for you.